Here in the South West of England, we are privileged to live in one of the most attractive - and most interesting - parts of Europe. Our coastline, our countryside and our cities, towns and villages are second to none in their enduring appeal. The South West of England is a region of innovation and enterprise, proud of its past and looking forward positively to the future. 
 
The South West of England Regional Development Agency (South West RDA) wants to welcome new visitors and new businesses to the region and also to promote tourism and business success for those who already live here. The South West RDA has joined forces with South West Tourism and the South West Regional Assembly to develop a world-class identity and communications system for our region.  
 
The campaign promotes the South West as never before, nationally and internationally. The South West England Brand Centre provides regional marketing materials for businesses, tourist destinations and attractions and other organisations to support their own promotional work. All these organisations will have the success of the South West of England as a common goal.